Zlatibor is one of the most visited mountains in Serbia and has been attracting guests for decades thanks to its natural beauty, fresh air, and diverse tourist offer. Visitors can enjoy natural landmarks such as Stopića Cave and the Gostilje Waterfall, which draw large numbers of tourists every year. Tradition lovers can visit the “Old Village” Museum in Sirogojno to learn about rural life from past centuries, while modern attractions such as the Tornik Ski Center provide excellent conditions for winter sports. In the very center of Zlatibor lies a lake that has become a favorite gathering spot, while the Gold Gondola connects the town center with the ski resort, offering panoramic views of the entire area. For younger visitors and families, there are adventure parks as well as the themed complex “El Paso City,” which combines fun and education. Thanks to this blend of natural beauty, cultural landmarks, and modern infrastructure, Zlatibor is an attractive destination throughout the year for school excursions, sports camps, family vacations, and holidays.
Zlatibor is the most visited mountain in Serbia, primarily thanks to its strategic location and excellent transport connections. Just a few hours’ drive from Belgrade and other major cities, it is easily accessible to both domestic and international tourists. Its position between western Serbia and the border with Montenegro also makes it a convenient starting point for further travel. In addition to its natural beauty and fresh mountain air, Zlatibor offers a well-developed infrastructure with hotels, apartments, restaurants, and a wide range of activities. This unique combination of tradition and modern tourism has made Zlatibor the number one destination in Serbia.
Inside the cave, tufa pools are formed and filled with crystal-clear water, creating the effect of natural stone bathtubs.
Zlatibor’s Gold Gondola is one of the longest in Europe, connecting the town center with the peak of Tornik.
It is believed that the mountain got its name from the words zlatni (golden) + bor (pine), inspired by the golden hue of the pine forests in autumn.
From the top of Tornik, on clear days, you can see Durmitor, Jahorina, Tara, as well as the surrounding peaks of Čigota and Murtenica.